Communication campaign of the Census of Population, Households and Dwellings in the Republic of Croatia 2021 is proclaimed one of the best campaigns in the world

Communication campaign of the Census of Population, Households and Dwellings in the Republic of Croatia 2021 wins gold at IPRA GWA, the most prestigious world PR awards presentation ceremony

The most prestigious global PR award, IPRA Golden World Awards for Excellence (GWA), announced a total of 91 winners of the best PR projects in 2022. The golden award in the category Community relations was won by the project Census of Population, Households and Dwellings in the Republic of Croatia 2021, which was carried out by the Abeceda komunikacije communication agency for the Croatian Bureau of Statistics. The organiser of this global competition is IPRA, the leading world network of PR experts, while GWA winners meet the highest excellence standards.

In September 2021, the Croatian Bureau of Statistics conducted the first digital Census of Population, Households and Dwellings in the Republic of Croatia 2021, for which a PR and creative campaign was worked out using the production of TV and radio spots, OHH advertising, campaign on social networks and promotion materials. The campaign objective was to affect as many self-enumerated citizens as possible and the very co-operation between the Croatian Bureau of Statistics and Abeceda komunikacije led to the accomplishment of the joint objective. The number of self-enumerated citizens amounted to more than 1 637 000, i.e. more than 40% of the total population of the Republic of Croatia.

 “I am exceptionally proud that the Census of Population, Households and Dwellings 2021 is going to be recorded in the history of the Croatian statistics as the first digital census of population. This is the continuation of the successful pathway of digitalisation in the Republic of Croatia, which is additionally confirmed by the percentage of self-enumerated citizens. I express my gratitude to all citizens for their response and involvement in this exceptionally important project for our community, which was recognised by professionals and proclaimed, through the merit of all of us, one of the best campaigns in the world”, declared Lidija Brković, Director General of the Croatian Bureau of Statistics.

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