Experimental data on online bookings of tourist accommodation released

A step forward in keeping up with modern trends in tourism

The Croatian Bureau of Statistics has published experimental data entitled Short-Stay Accommodation in Croatia Offered Via Online Platforms, which refer to bookings made via online platforms such as Airbnb, Booking, Expedia and Tripadvisor. It is an important step forward in keeping up with modern trends in tourism and the growing role of online channels.

New indicators have been introduced to monitor more precisely the impact of online platforms on the short-stay tourist accommodation market. They are based on Eurostat sources and include bookings and tourist nights in the group Holiday and other short-stay accommodation. This provides additional insight into the structure and dynamics of the aforementioned segment within the collaborative economy, which includes online intermediation between users and service providers.

An increase in the number of bookings and domestic and foreign tourist nights in accommodation booked via online platforms in 2024

In 2024, as compared to 2023, an increase of 20.8% was realised in the number of bookings made by domestic tourists via online platforms, as well as an increase of 17.7% in the number of domestic tourist nights realised via these platforms. Regarding foreign tourists, there was also an increase in the number of their bookings of 7.1% in the same period, as well as an increase of 8.8% in the number of nights.

In 2024, as compared to 2019, an increase of 85.0% was realised in the number of bookings, as well as an increase of 77.9% in the number of domestic tourist nights. Foreign tourists realised 30.1% more bookings and 45.6% more nights.

The data for 2024 show a continued increase in the number of bookings of short-stay accommodation realised via online platforms among domestic and foreign tourists compared to the previous years.
   
In the first half of 2025, the number of tourist bookings and nights in short-stay accommodation booked via online platforms increased

According to available data, in the first half of 2025, tourists realised 925 thousand bookings via online platforms, with 11 million nights in the group Holiday and other short-stay accommodation. This amounted to an average of 5 112 bookings and 60 583 tourist nights per day, or 11.9 tourist nights per booking in Croatia.

Compared to the same period of 2024, it is an increase of 11.2% in the number of bookings and of 13.4% in the number of nights, which indicates that the trend of growth in tourist activity in Croatia achieved through bookings via online platforms continues.
 
Detailed data are available on the website of the Croatian Bureau of Statistics in PC-Axis database, section Tourism / Experimental statistics, and in Experimental Statistics release.

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